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TitusMitchell6 (トーク | 投稿記録) (ページの作成:「The Origins of Michelin’s Famous Mascot <br><br>Since his first appearance in 1894, the Michelin Man has become a global cultural figure. <br><br>His unusual look made him stand out at trade fairs and in early print advertisements. <br><br>Strange Beginnings of Bibendum <br><br>The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards. <br><br>This classical m…」) |
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The Origins of Michelin’s Famous Mascot <br><br> | The Origins of Michelin’s Famous Mascot <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. <br><br>His unusual look made him stand out at trade fairs and in early print advertisements. <br><br>The Michelin Man’s First Look <br><br>Though unusual, these depictions cemented him as a recognizable figure in European advertising. <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." <br><br>How the Michelin Man Changed With Time <br><br>In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky. <br><br>His adaptability is why the figure has lasted over 130 years. <br><br>From Tires to Fine Dining <br><br>Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate. <br><br>In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants. <br><br>The Michelin Man’s Relevance Today <br><br>In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic. <br><br>He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name. <br><br>Final Thoughts <br><br>After more than 130 years, the Michelin Man remains a unique cultural icon. <br><br>The Michelin Heritage Man isn’t just a brand character; he’s a legend that still speaks to every generation. | ||
2025年8月21日 (木) 11:22時点における版
The Origins of Michelin’s Famous Mascot
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
His unusual look made him stand out at trade fairs and in early print advertisements.
The Michelin Man’s First Look
Though unusual, these depictions cemented him as a recognizable figure in European advertising.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
How the Michelin Man Changed With Time
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
His adaptability is why the figure has lasted over 130 years.
From Tires to Fine Dining
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
The Michelin Man’s Relevance Today
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
Final Thoughts
After more than 130 years, the Michelin Man remains a unique cultural icon.
The Michelin Heritage Man isn’t just a brand character; he’s a legend that still speaks to every generation.