The Michelin Man Today – What’s New With Bibendum
Meet Bibendum – The Michelin Man
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Early Depictions
Though unusual, these depictions cemented him as a recognizable figure in European advertising.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
From Mummy-Like Figure to Slim Icon
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
The Michelin Man and Food Culture
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
A Mascot That Refuses to Fade
From print posters to virtual campaigns, he has evolved without losing his identity.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
Why Bibendum Will Keep Rolling
After more than 130 years, the Michelin Man remains a unique cultural icon.
The Michelin Man isn’t just a popular brand figures (official website) character; he’s a legend that still speaks to every generation.