Meet Bibendum: The Michelin Man’s Evolution In 2025
Meet Bibendum – The Michelin Man
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
His unusual look made him stand out at trade fairs and in early print advertisements.
The Michelin Man’s First Look
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
It also gave the mascot a unique personality beyond simply being a tire figure.
From Mummy-Like Figure to Slim Icon
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
From Tires to Fine Dining
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
A Mascot That Refuses to Fade
His mix of history, humor, and adaptability ensures he connects with new audiences.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
The Legacy of the Michelin Man
He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.
The Michelin Man figure Man isn’t just a brand character; he’s a legend that still speaks to every generation.