Meet Bibendum: The Michelin Man’s Evolution In 2025

The Origins of Michelin’s Famous Mascot

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

The Michelin Man’s First Look

The first sketches showed Bibendum holding a goblet filled with nails, glass, Michelin Man logo and stones — a bold way of saying Michelin tires could "drink up" road hazards.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

From Mummy-Like Figure to Slim Icon

In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.

His adaptability is why the figure has lasted over 130 years.

The Michelin Man and Food Culture

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

This keeps him in the spotlight, linking heritage with modern prestige.

A Mascot That Refuses to Fade

In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.

He reflects values of reliability, durability, classic French advertising and quality — qualities Michelin wants drivers and diners alike to associate with its name.

The Legacy of the Michelin Man

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.