The Michelin Man Today – What’s New With Bibendum
Meet Bibendum – The Michelin Man
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Early Depictions
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.
How the Michelin Man Changed With Time
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, the Michelin Man and less bulky.
His adaptability is why the figure has lasted over 130 years.
Connection to Michelin Stars
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
The Michelin Man’s Relevance Today
In an era of digital marketing, few automotive mascots (describes it) have survived — but the Michelin Man remains iconic.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
Why Bibendum Will Keep Rolling
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.