From Tires To Fine Dining: The Michelin Man Story

The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

Surprising Facts About the Michelin Man

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

From Mummy to Mascot

By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

Bibendum continues to signal Michelin’s values — safety, Michelin Man logo quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Final Thoughts on Bibendum’s Legacy

The Michelin Man mascot Man isn’t going anywhere — and that’s precisely why he still works.