The Michelin Man Today – What’s New With Bibendum
Who Is the Michelin Man?
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Strange Beginnings of Bibendum
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
How the Michelin Man Changed With Time
This updated look remains in place today, ensuring he stays relevant to a new generation.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
The Michelin Man and Food Culture
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
The Michelin Man’s Relevance Today
His mix of history, humor, and adaptability ensures he connects with new audiences.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
The mascot has proven timeless — adaptable, resilient, and unforgettable.