The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

Meet the Michelin Man in 2025

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

Bibendum Through the Years

Over the decades, Bibendum transitioned from a bulky, mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

He may not hand out Michelin Man logo stars, but his image is deeply tied to the guide that honors top dining and travel experiences. :contentReference[oaicite:4]index=4

Final Thoughts on Bibendum’s Legacy

The Michelin Man isn’t going anywhere — and Michelin Man symbol that’s precisely why he still works.