The Michelin Man Today – What’s New With Bibendum

The Origins of Michelin’s Famous Mascot

Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.

His unusual look made him stand out at trade fairs and in early print advertisements.

Strange Beginnings of Bibendum

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

From Mummy-Like Figure to Slim Icon

Over the decades, the Michelin Man Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

Connection to Michelin Stars

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

Although the Michelin Man symbol, Suggested Reading, Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

The Michelin Man’s Relevance Today

From print posters to virtual campaigns, he has evolved without losing his identity.

For the Michelin Group, Bibendum represents more than branding.

The Legacy of the Michelin Man

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.