Meet Bibendum: The Michelin Man’s Evolution In 2025
The Origins of Michelin’s Famous Mascot
The Michelin Man, the Michelin Man known officially as Bibendum, is one of the world’s longest-standing brand mascots.
His unusual look made him stand out at trade fairs and in early print advertisements.
The Michelin Man’s First Look
Though unusual, these depictions cemented him as a recognizable figure in European advertising.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
From Mummy-Like Figure to Slim Icon
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
His adaptability is why the figure has lasted over 130 years.
Connection to Michelin Stars
This unexpected crossover — from car tires to fine dining — has made the Michelin Man logo Man part of global lifestyle culture.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
A Mascot That Refuses to Fade
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
The Legacy of the Michelin Man
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.