The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

The Michelin Man Keeps Rolling

Since appearing in 1894, the Michelin Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

Did you know he was originally depicted holding a goblet filled with nails and Michelin Man symbol broken glass? It wasn’t a drink — it was a bold statement that Michelin tires could "drink up" road hazards. :contentReference[oaicite:2]index=2

Bibendum Through the Years

By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

Bibendum continues to signal Michelin Man symbol’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.