Meet Bibendum: The Michelin Man’s Evolution In 2025
The Origins of Michelin’s Famous Mascot
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
His unusual look made him stand out at trade fairs and in early print advertisements.
The Michelin Man’s First Look
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
From Mummy-Like Figure to Slim Icon
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
His adaptability is why the figure has lasted over 130 years.
From Tires to Fine Dining
While Bibendum doesn’t personally hand out Michelin Man character (i was reading this) stars, his image is closely tied to the guide that ranks the world’s top restaurants.
This keeps him in the spotlight, linking heritage with modern prestige.
A Mascot That Refuses to Fade
His mix of history, humor, and adaptability ensures he connects with new audiences.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
In 2025, he continues to inspire trust, laughter, and Michelin Man recognition in equal measure.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.