The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

Bibendum Through the Years

By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

Bibendum continues to signal Michelin Man cartoon character’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Final Thoughts on Bibendum’s Legacy

After more than 130 years, Bibendum remains timeless — evolving, adapting, but always familiar.