Meet Bibendum: The Michelin Man’s Evolution In 2025

Meet Bibendum – The Michelin Man

The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

Strange Beginnings of Bibendum

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.

It also gave the mascot a unique personality beyond simply being a tire figure.

How the Michelin Man Changed With Time

This updated look remains in place today, ensuring he stays relevant to a new generation.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

From Tires to Fine Dining

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

This keeps him in the spotlight, linking heritage with modern prestige.

A Mascot That Refuses to Fade

His mix of history, humor, Michelin Man and adaptability ensures he connects with new audiences.

For the Michelin Group, Bibendum represents more than branding.

The Legacy of the Michelin Man

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

As long as Michelin Man cartoon character tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.