The Michelin Man Today – What’s New With Bibendum
Meet Bibendum – The Michelin Man
Since his first appearance in 1894, the Michelin Official Man has become a global cultural figure.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
The Michelin Man’s First Look
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
He regularly appears at auto shows, motorsport events, and promotional campaigns, Michelin Man figure often interacting directly with audiences.
Connection to Michelin Stars
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
The Michelin Man’s Relevance Today
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
Why Bibendum Will Keep Rolling
After more than 130 years, the Michelin Man remains a unique cultural icon.
The mascot has proven timeless — adaptable, resilient, and unforgettable.