The Michelin Man Today – What’s New With Bibendum

Who Is the Michelin Man?

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

His unusual look made him stand out at trade fairs and in early print advertisements.

Early Depictions

The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.

This classical motto tied Michelin branding to culture and Michelin Man figure sophistication, helping the mascot appeal beyond car enthusiasts.

How the Michelin Man Changed With Time

Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.

Connection to Michelin Stars

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

A Mascot That Refuses to Fade

His mix of history, humor, and adaptability ensures he connects with new audiences.

For the Michelin Group, Bibendum represents more than branding.

The Legacy of the Michelin Man

After more than 130 years, the Michelin Man remains a unique cultural icon.

The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.