From Tires To Fine Dining: The Michelin Man Story

Meet the Michelin Man in 2025

Since appearing in 1894, the Michelin Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2

From Mummy to Mascot

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

Bibendum continues to signal Michelin Marketing’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.