The Michelin Man Today – What’s New With Bibendum
Meet Bibendum – The Michelin Man
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
His unusual look made him stand out at trade fairs and in early print advertisements.
The Michelin Man’s First Look
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
His adaptability is why the figure has lasted over 130 years.
The Michelin Man and Food Culture
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Michelin Man logo Abu Dhabi, and Tokyo adding new starred restaurants.
The Michelin Man’s Relevance Today
From print posters to virtual campaigns, he has evolved without losing his identity.
For the Michelin Group, Bibendum represents more than branding.
Final Thoughts
After more than 130 years, the Michelin Man remains a unique cultural icon.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.