Meet Bibendum: The Michelin Man’s Evolution In 2025

Meet Bibendum – The Michelin Man

Since his first appearance in 1894, Michelin Man the Michelin Man has become a global cultural figure.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

The Michelin Man’s First Look

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."

Evolution Over the Decades

This updated look remains in place today, ensuring he stays relevant to a new generation.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

Connection to Michelin Stars

Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.

This keeps him in the spotlight, linking heritage with modern prestige.

The Michelin Man’s Relevance Today

From print posters to virtual campaigns, he has evolved without losing his identity.

For the Michelin company mascot Group, Bibendum represents more than branding.

The Legacy of the Michelin Man

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

The mascot has proven timeless — adaptable, resilient, and unforgettable.