Bibendum At 130 – Why The Michelin Man Still Rolls Strong

Why Bibendum Still Matters

Since appearing in 1894, the Michelin Man advertising icon Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

Bibendum Through the Years

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

He may not hand out Michelin stars, but his image is deeply tied to the guide that honors top dining and travel experiences. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

Whether you spot him on a tire, in an ad, or linked to Michelin-starred restaurants, he bridges past and present.