Inside The Michelin Man’s Story — From Tires To Stars
Meet Bibendum – The Michelin Man
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
His unusual look made him stand out at trade fairs and in early print advertisements.
The Michelin Man’s First Look
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
It also gave the mascot a unique personality beyond simply being a tire figure.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
From Tires to Fine Dining
While Bibendum doesn’t personally hand out Michelin stars, Michelin Man doll his image is closely tied to the guide that ranks the world’s top restaurants.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
Why Bibendum Still Matters in 2025
From print posters to virtual campaigns, he has evolved without losing his identity.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
The Legacy of the Michelin Man
After more than 130 years, the Michelin Man remains a unique cultural icon.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.