Michelin Man History And His Surprising Role Today

Meet the Michelin Man in 2025

He’s not just a figure made of tires — he represents trust, innovation, and heritage. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

From Mummy to Mascot

Over the decades, Bibendum transitioned from a bulky, mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

Whether you spot him on a tire, in an ad, or linked to Michelin Man toy-starred restaurants, he bridges past and present.