Michelin Man History And His Surprising Role Today

The Michelin Man Keeps Rolling

He’s not just a figure made of tires — he represents trust, innovation, and heritage. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

Bibendum Through the Years

By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3

Bibendum in the Modern Era

Bibendum continues to signal Michelin Man symbol’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.